01 · Logo
The mark and the word.
The icon is a rounded tile: sun field, ink R cut like a bolt. The wordmark pairs it with Rally in the same slant. Use SVG wherever you can; PNG when you must.
On cream
On violet
On ink
02 · Color
Sun hits first. Violet holds the ground.
One neon, one purple, one warm paper. Click a hex to copy it.
Sun
Signal. Buttons, badges, the thing you see first.
Violet
Home field. Heroes, tabs, identity.
Violet deep
Shade. Hover, depth, night-game violet.
Orange
Heat. Kickers, alerts, a second pulse.
Ink
Type, borders, the outline of everything.
Ink soft
Secondary copy. Captions, meta.
Cream
Paper. Page background.
Cream deep
Warm grey. Cards on cream, recessed fields.
03 · Type
Display shouts. Body keeps pace.
Headlines in Plus Jakarta Sans. Everything you read in Figtree. Tight tracking on the big type. No Inter. No system UI as a brand face.
Display · Plus Jakarta Sans
Local runs,
organized.
From plan to play.
600 / 700 / 800 · tracking −0.03 to −0.04em
Body · Figtree
Rally is built for real sessions — not endless group chats. Set a home base, join a nearby run, check in at the pin.
Regular, medium, semibold, bold. 15–18px on screen. Line height around 1.5. Ink-soft for supporting lines.
400 / 500 / 600 / 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
04 · Voice
Talk like someone who actually shows up.
Short sentences. Sports, not startups. We organize meetups — we do not “unlock communities” or “empower athletes.”
We say
- Join a nearby run tonight.
- Host in minutes.
- Meet at the pin.
- For the love of sport.
We don’t
- Disrupt the fitness space.
- Your all-in-one social layer.
- Gamify your grind.
- Synergy. Journey. Ecosystem.
Tone
- Warm, not cute.
- Direct, not rude.
- Local, not corporate.
- Made in Iași — say it.
05 · Rules
Don’t get clever with the R.
Do
- Give the mark a full icon of clear space.
- Put the dark wordmark on violet or ink only.
- Put the light wordmark on cream or white only.
- Keep the sun lime — never recolor the tile.
- Use SVG on screens. PNG for email and docs.
Don’t
- Stretch, rotate, or outline the mark.
- Set “Rally” in another typeface as a logo.
- Drop a glow, shadow, or gradient behind it.
- Place sun type on sun. Lime needs ink or violet.
- Crop the tile into a circle unless it is the app icon.
Questions about using the brand: support@rallyapp.ro